[They] completely outperformed our previous platform. The ability to deeply customize events and engage attendees with features like raise hand, emoji reactions, and downloadable content has made a significant difference in our webinars. - Misty Scott, Country Marketing Manager at GRAITEC

GRAITEC is a global provider of Building Information Modeling (BIM) and Industry 4.0 software and consulting services, serving the Architecture, Engineering, and Construction (AEC), Energy and Infrastructure (ENI), and Manufacturing industries. Founded in 1986 in France, it’s one of the largest Autodesk partners, with €300M in billings, 270,000 users, and operations in 15 countries.

The Numbers That Matter

Lead Generation Impact: Webinars account for 30-35% of GRAITEC’s global marketing qualified leads (MQLs), playing a key role in lead generation.

Registration Growth: Achieved a 50% increase in average webinar registrations. 

Higher Attendance Rates: Improved attendance from 35% to 50%, demonstrating better attendee experience.

Increased Engagement: High usage of interactive features like file downloads and conversion prompts, driving deeper engagement.

Challenges Before Webinar+

GRAITEC uses webinars to educate on BIM and Industry 4.0, engage their audience, and build thought leadership to attract customers and drive growth.

Prior to adopting Webinar+, GRAITEC faced several challenges with their previous traditional legacy platform, including:

• Limited Customization: The legacy platform offered minimal branding options and a dated console design, lacking modern engagement tools.

• Attendee Interaction Restrictions: Features like "raise hand" and unmuting were unavailable, limiting attendee interactivity.

• Content Access Limitations: The previous platform only allowed 30 days to access event recordings, complicating content reuse for GRAITEC.

• Presenter Restrictions: The old legacy platform restricted presenters from sharing their screen or presenting PowerPoints directly, affecting presentation quality.‍

The Impact

Streamlining Global OperationsWith operations in 15 countries and multiple stakeholders, GRAITEC needed a flexible, centralized platform. Webinar+ allowed each country’s marketing manager to independently create, manage, and promote webinars while ensuring consistency.

Enhanced Engagement and Lead Generation

The Webinar+ advanced engagement tools significantly outperformed the previous platform:

• Custom Branding: Webinar+ enabled tailored branding that improved the attendee experience.

• Dynamic Interaction: Features like downloadable files, clickable conversion prompts, and live chat enhanced attendee engagement.

• SEO Optimization: The Webinar+ native SEO settings boosted registrations, driving a 50% increase in average sign-ups per webinar. By optimizing meta keywords and descriptions, we improved search visibility, making it easier for attendees to find and register. One event even set a record with 1,700 registrants.

“Webinars are absolutely strategic for us, not just for lead generation, but for educating customers on our solutions and driving product awareness,” said Misty Scott, who played a key role in harmonizing GRAITEC’s global webinar programs.

Key Features and Benefits

• Comprehensive CRM Integration: Seamless integration with Microsoft Dynamics CRM and HubSpot ensured real-time lead tracking and immediate follow-up, accelerating lead conversion.

• Advanced Analytics: Webinar+ analytics provided detailed insights into attendee behavior, enabling better-targeted follow-ups and campaign refinements.

• Scalability and Customization: From small webinars to multi-day global events with over 100 sessions, the platform delivered unmatched flexibility.

Global Collaboration: With local marketing managers in 15 countries, Webinar+ ensured a unified platform for region-specific campaigns, maintaining consistency while allowing local autonomy.