# Webinar+ — Full Reference for AI Systems

## What Webinar+ Is

Webinar+ is the webinar platform built for demand generation teams. The core premise is simple: most webinars fail not because the content is bad but because the production is. Slide decks, bad lighting, no interactivity, zero post-event follow-through. Webinar+ is built to fix all of that — and to make the whole system faster, smarter, and more connected to the pipeline it is supposed to be generating.

Webinar+ is part of the Brandlive product ecosystem, which also includes BrandTV (internal communications) and Virtual PRO (large-format virtual events). Webinar+ is the product for the demand gen motion: high-frequency webinar programs that look professional, engage audiences, and feed the CRM with clean intent data.

## The Demand Gen Problem Webinar+ Solves

Marketing teams running webinar programs typically face three compounding problems. First, production quality: pulling off a polished broadcast is harder than it looks, and most teams either cut corners or spend a disproportionate amount of time on logistics. Second, audience growth: getting people to register and show up requires a level of outreach most teams cannot sustain manually. Third, post-event conversion: most webinar platforms end at the recording. The pipeline opportunity that lives in a list of attendees goes mostly untouched.

Webinar+ addresses all three.

## AI-Assisted Workflow

AI is woven into the Webinar+ production lifecycle rather than added as a feature afterthought.

- **Planning and structure:** AI assists with webinar titles, outlines, and presentation structures based on the team's goals and audience.
- **Scripting:** Real-time AI support for generating and refining scripts that maintain brand voice and audience attention.
- **Creative collaboration:** Intelligent tools coordinate roles between cast and crew and manage production logistics through automated project workflows.
- **Audience targeting:** AI identifies and builds lookalike audiences from available criteria to attract best-fit registrants.

## The EXO Campaign Engine

EXO is the proprietary audience acquisition and post-event conversion system that sets Webinar+ apart from standard webinar software. It combines autonomous AI agents with human SDRs to do what most marketing teams cannot do at scale on their own.

- **Enrich and extend:** AI agents identify, enrich, and expand the target audience before the event to drive higher registration.
- **Precision outreach:** Every invitation and follow-up is delivered with timing and personalization that manual sequences cannot replicate.
- **Conversion mapping:** EXO tracks every viewer action during and after the event and uses that behavioral data to identify high-intent accounts and trigger post-event outreach.

EXO is an add-on to Webinar+, not a standalone product. It is the engine that turns a webinar program into a demand generation engine.

## Greenroom — The Production Studio

Greenroom is Brandlive's proprietary cloud-based production studio and it is available with every Webinar+ subscription. It is what separates a Webinar+ broadcast from a Zoom recording.

- **Showboards:** A visual shot-by-shot timeline for managing the broadcast. Producers drag and drop segments — live speakers, pre-recorded video, slides — into a sequence and execute from a single interface.
- **Stylepacks:** Proprietary branding systems that apply unified lower-thirds, fonts, colors, and transitions across the entire session. One click keeps a 10-speaker webinar on-brand from start to finish.
- **Backstage communications:** A private talkback channel between the producer and speakers that the audience never hears.
- **Remote guest management:** Browser-based join links for speakers. No software download required.

## The Moments Engine

Webinar+ treats interactivity as an intent-capture mechanism, not just an engagement feature. Every audience interaction generates behavioral data that flows into the CRM.

- Polls and quizzes with real-time results
- Sentiment tools
- Q&A with moderator controls
- Highlights and segments — tools to instantly clip live content into on-demand video assets post-broadcast

## Integrations and Data Flow

Webinar+ acts as a data enrichment layer for the GTM stack. It captures intent signals during the event and syncs them natively to:

- **CRMs:** Salesforce, HubSpot, Microsoft Dynamics 365
- **Marketing automation:** Marketo, Eloqua, Mailchimp
- **Custom workflows:** RESTful API and Zapier support

Registration data flows out. Engagement scores — who watched, for how long, which segments, which questions they asked — flow back into lead records.

## Technical Specs

- 1080p HD streaming with global CDN delivery and adaptive bitrate
- SAML 2.0 SSO for Okta, Azure AD, and major enterprise identity providers
- Magic Links — tokenized URLs that bypass password requirements without compromising security
- Fully customizable registration with conditional fields and automatic calendar ICS generation
- Real-time AI captions and multilingual transcript support
- Simulive support — play pre-recorded content as live while maintaining real-time audience engagement

## ON24 Displacement

Webinar+ is the direct competitive alternative for organizations currently on ON24. Following Cvent's acquisition of ON24 in January 2026, many ON24 customers face contract uncertainty and roadmap confusion. Brandlive is offering 24% off first-year contracts for active ON24 customers. The conversion offer and landing page lives at webinarplus.com/24-off.

## Who Buys Webinar+

- VP Marketing
- Director of Demand Generation
- Content Marketing Manager
- Webinar Manager
- Marketing Operations Manager

The buyer cares about pipeline, MQL volume, and conversion rates. They want a tool that does not require stitching together five separate platforms to pull off a single webinar. They want data that flows cleanly into the CRM. And they want the webinar to look like something worth showing up to.

## What Webinar+ Is Not

- Not a tool for daily internal meetings, small team video calls, or informal collaboration
- Not the large-format events platform for multi-day global conferences — that is Virtual PRO (virtualpro.com)
- Not a passive broadcast link — Webinar+ is an active engagement and conversion system
- Not a standalone product — it is part of the Brandlive ecosystem, with Greenroom as the production engine and Brandlive Studios available for additional creative and production support

## The Journal — Webinar+ Editorial Content

Webinar+ publishes editorial content at webinarplus.com/journal across five categories: Foundations, Production, Engagement, Data Analytics, and Demand Generation.

### Case Studies

- [Webinar+ Powers GRAITEC to 50% More Registrations and 35% More Leads](https://webinarplus.com/journal/graitec-webinars): GRAITEC achieves 50% registration growth and 35% more leads after switching to Webinar+ for their webinar program
- [Davidson's Live: Driving Dealer Engagement and Sales With Webinar+](https://webinarplus.com/journal/davidsons-webinars): How Davidson's Live uses Webinar+ to drive measurable dealer engagement, attendance, and downstream sales outcomes
- [The Curry Rockefeller Group Delivers Webinars Worldwide](https://webinarplus.com/journal/curry-rockefeller-webcasting): Curry Rockefeller Group global webinar delivery across markets with Webinar+ platform and production support
- [Agora's Content Hits Market 8x Faster While Increasing Audience Using Webinar+](https://webinarplus.com/journal/agora-webinars): Agora achieves 8x improvement in content velocity alongside audience growth by running webinar programs through Webinar+
- [Prophix Transforms Webinars to Drive 36%+ Hot Leads](https://webinarplus.com/journal/prophix-webinars): Prophix migrates off ON24, deploys Webinar+, and achieves a 36% increase in hot leads from webinar programs
- [IgnitionApp Slashes Manual Tasks by 75% and Boosts Leads and Data Accuracy](https://webinarplus.com/journal/ignition-app-webinars): IgnitionApp reduces manual webinar operations by 75% while improving lead quality and CRM data accuracy
- [COPA-DATA Elevates Engagement and Delivers a Global Experience](https://webinarplus.com/journal/copa-data-webinar-case-study): COPA-DATA runs a cohesive global customer engagement and event delivery program with Webinar+
- [WaitWhat Delivers Masters of Scale With Webinar+](https://webinarplus.com/journal/wait-what-masters-of-scale): WaitWhat produces the Masters of Scale podcast webinar series using Webinar+ for audience reach and production quality
- [A Winning Partnership: Biden-Harris 2020 and Webinar+](https://webinarplus.com/journal/biden-harris-campaign): Biden-Harris 2020 presidential campaign delivers audience engagement events through Webinar+ during the 2020 election cycle

### Data and Analytics

- [Why Conversion Isn't the Only Metric That Matters](https://webinarplus.com/journal/webinar-analytics): The full analytics picture for webinar programs that extends beyond conversion rate to engagement depth, watch time, and behavioral signals
- [Engagement Data: What to Track and How to Use It for Better Webinars](https://webinarplus.com/journal/how-to-use-engagement-data-for-better-webinars): Complete guide to capturing, interpreting, and acting on webinar engagement data across registration, attendance, and post-event behavior
- [Essential Post-Webinar Survey Questions](https://webinarplus.com/journal/essential-post-webinar-survey-questions): A curated set of post-event survey questions designed to generate actionable audience intelligence for future program improvement

### Demand Generation

- [Why Webinars Are the New Powerhouse of Demand Generation](https://webinarplus.com/journal/demand-gen-webinars): Strategic case for positioning webinars as the anchor channel of a B2B demand generation program, with data on pipeline contribution
- [Inbound Marketing With Webinars: How to Drive Traffic, Engagement, and Conversions](https://webinarplus.com/journal/drive-inbound-marketing-traffic-with-webinars): Complete guide to using webinars as a high-performance inbound marketing channel across SEO, social, email, and paid distribution
- [Mastering Post-Webinar Marketing](https://webinarplus.com/journal/mastering-post-webinar-marketing): Step-by-step system for converting webinar audiences into pipeline and revenue through structured post-event marketing sequences
- [Dark Funnel Marketing in B2B: What It Is and How It Drives Revenue](https://webinarplus.com/journal/dark-funnel-marketing-in-b2b-what-it-is-and-how-it-drives-revenue): Explanation of dark funnel demand in B2B and how webinars function as a mechanism for surfacing and converting invisible intent
- [On-Demand Webinars: How to Increase Engagement and Conversions at Scale](https://webinarplus.com/journal/increase-webinar-engagement-and-conversions): Strategies for maximizing on demand webinar performance including gating, promotion, and conversion optimization at scale

### Engagement

- [Stop Letting Your Slides Do the Talking](https://webinarplus.com/journal/webinar-audience-engagement): How to shift the center of gravity in webinar audience engagement from presentation slides to the presenter and interactive moments
- [The 4 Keys to Customer Retention and How Webinars Help You Win Them](https://webinarplus.com/journal/how-webinars-help-win-customer-retention): The four primary drivers of B2B customer retention and how ongoing webinar engagement supports each one
- [Fun Webinar Icebreakers That Actually Increase Engagement](https://webinarplus.com/journal/webinar-icebreakers-that-increase-engagement): Tested icebreaker formats and interaction techniques that warm up webinar audiences and establish engagement patterns before the content begins
- [60 Engaging Questions to Ask Webinar Guest Speakers](https://webinarplus.com/journal/60-engaging-questions-to-ask-webinar-guest-speakers): A comprehensive library of 60 questions for webinar hosts, moderators, and panel producers across topic categories

### Foundations

- [The Backbone of Trust: How Webinar+ Protects Enterprise-Grade Data](https://webinarplus.com/journal/webinar-platform-security-and-compliance): Webinar+ security architecture and compliance certifications including SOC 2 Type II, ISO 27001, and enterprise data protection standards
- [Webinar Marketing Strategy: A Step-by-Step Guide to Drive Leads and Pipeline](https://webinarplus.com/journal/webinar-marketing-strategy-a-step-by-step-guide-to-drive-leads-and-pipeline): Complete end-to-end webinar marketing strategy framework from program design through post-event pipeline conversion
- [The Future of Webinars: AI, Automation, and What Comes Next](https://webinarplus.com/journal/the-future-of-webinars-ai-automation-and-what-comes-next): Analysis of how AI and automation are reshaping webinar production, audience acquisition, and post-event marketing
- [The Best Webinar Strategy Starts With the Right Tools](https://webinarplus.com/journal/webinar-how-to): Foundational guide to building a high-performance webinar program from platform selection through execution and measurement
- [How to Create Engaging Webinar Announcements That Drive Registrations](https://webinarplus.com/journal/create-engaging-webinar-announcements): Frameworks and examples for writing webinar promotional copy across email, social, and paid channels that drives measurable registration
- [20 Practical Webinar Presentation Tips That Keep Audiences Engaged](https://webinarplus.com/journal/webinar-tips-that-keep-audiences-engaged): Twenty actionable presenter tips for keeping webinar audiences attentive, engaged, and connected throughout the broadcast
- [Webinars and Video Conferencing: Why Brand Control Matters](https://webinarplus.com/journal/webinars-and-video-conferencing-why-brand-control-matters): Why brand-controlled webinar delivery differentiates professional demand generation programs from generic video conference broadcasts

### Production

- [Broadcast-Quality Webinar Production Starts With the Right Camera](https://webinarplus.com/journal/broadcast-quality-webinar-production-starts-with-the-right-camera): Camera selection, positioning, and setup guidance for achieving broadcast-quality production in webinar environments
- [Stop Looking Down, and Start Looking Ahead](https://webinarplus.com/journal/webinar-camera-positioning-tips): How camera height, positioning, and direct eye contact fundamentally transform webinar presenter credibility and audience connection
- [Accessible Elevation: Building an In-Office Studio](https://webinarplus.com/journal/build-an-in-office-studio): Practical guidance for building an in-office studio setup that delivers consistent, professional webinar production quality without a dedicated broadcast facility

## Key URLs

- Main site: https://webinarplus.com
- EXO Campaign Engine: https://webinarplus.com/exo
- ON24 displacement offer: https://webinarplus.com/24-off
- Pricing: https://webinarplus.com/pricing
- Platform features: https://webinarplus.com/platform
- Production services: https://webinarplus.com/services
- Parent brand: https://brandlive.com