Summary

COPA-DATA, a global leader in industrial automation, relies on Webinar+ to deliver high-quality webinars that engage audiences across the globe. By integrating seamlessly with HubSpot, the platform allows COPA-DATA to streamline its lead management and improve webinar processes. In 2023, they reported €87 million in revenue, employed 400+ people, and partnered with over 450 companies across 50+ countries. Based in Salzburg, Austria, COPA-DATA specializes in industrial and energy automation and uses webinars to engage and educate its customers.

Challenges

• The previous platform restricted admin access, limiting the ability of global subsidiaries to fully engage in the webinar process.

• A smooth integration with HubSpot CRM was crucial to simplifying lead management and streamlining the marketing funnel.

• The company needed an easy-to-navigate interface and powerful engagement tools to deliver a professional experience for both attendees and speakers.

How Webinar+ Transformed COPA-DATA’s Engagement and Efficiency

• Implementation:

  • COPA-DATA transitioned to the Webinar+ platform and hosted several successful webinars, including a large hybrid event, "zenonIZE." The Webinar+ email manager ensured seamless communication with attendees, while its HubSpot integration standardized lead management and reduced manual processes. The broadcasting studio provided an elevated experience for speakers and attendees alike.

• The Key Benefits:

  • The Webinar+ dashboard offers an intuitive interface, making it easy to manage upcoming and past events with clear visibility.

  • Unlike the previous webinar platform, which restricted the number of admin seats, it allows for unlimited admin access, enabling broader engagement across global subsidiaries.

  • The backstage features provide a highly professional environment that fosters engagement during the webinars.

  • Easy integration with HubSpot allows for smooth lead management and consistency across COPA-DATA's subsidiaries worldwide, empowering each team while maintaining global standards.

• Future Outlook:

  • As part of a multi-year service agreement, COPA-DATA sees Webinar+ as a long-term partner, with the potential to drive further growth and engagement through its customizable and user-friendly platform.